Why Kardashian marketing for the music industry?
Why Kardashian marketing for the music industry?
The Kardashians rose to fame when it came to the OJ Simpsons trial. Their father Robert Kardashian was part of the legal team. Kim Kardashian then became a wardrobe stylist for Brandy Paris Hilton .
The Affiliation with celebrities helped her gain credibility in Hollywood. Being always photographed. The blogs would always mention her name. And that helps because at that time during the mid 2000 it was all about who you knew. And not about your social media following.
People were invested in the lives of brandy and Paris Hilton. Brandy at that time a very successful musician. Paris Hilton was a popular influencer with a successful reality show. Kim Kardashian is Armenian on her father side. People always wondered who she is because she is beautiful. She had this unique look. That you didn’t always see in the Media. The opportunity then came when her family was given a reality show. Viewers got to see her whole family.
Kourtney Kardashian, Khloe Kardashian, the Jenner sisters, Kris Jenner and at that time Bruce Jenner now Catlyn Jenner. The Kardashian wanted Keeping up with the Kardashians to focus on their store. They felt like it would be great marketing for the store. They introduced us to their personal lives and also when it comes to their relationships. How they interact with each other as a family.
What made their show successful. Was seeing the different personality and age gap on the show. The Kardashian at that time were building their careers.
The Jenner sisters meanwhile were young going to school and also participated on the show. Their first business venture was the Dash store that the 3 Kardashian sisters started together . The first opened their store in California. And then Miami and New York . They use the store as a tool when it comes to their daily life running a retail store.
The success of Dash
Kim Kardashian’s Dash Store In New York City Scores Huge Profits on Black Friday (tmz.com)
The Kardashians had 3 spinoffs. Kourtney and Khloe take Miami which focused on the opening of their second store in Miami good marketing tool helps with sales. Another one called Kourtney and Kim take New York which was a great tourist location for their store. They showed us their daily lives of running a store in a whole different city which made it exciting. Fans got to see their favorites in their city running a store over there. They showed us their divorces, relationship struggle, and business problems too.
It gave a lot of content to relate when it came to the Kardashian. The music industry could study that when it comes to being relatable especially when making a song. The Kardashian marketed to a lot of people. They didn’t have a specific audience. Young women were very infatuated by the Kardashian because of the life that where living . They had glamour lives which many young women aspire to have and be in their position. They are seen as an inspiration by millions of people of how they became successful.
The Kardashians changed the game when it came to marketing. They use their daily lives as a tool to leverage their brands. It helped a lot when it came to their personal brand . Because they can leverage other brands. The Kardashians name became very big around the world. Brands wanted to partner up with them and do collaboration because of the value that they bring. They will bring in success for other Brands like House of Cb How House of CB Went From Unknown to Red Carpet Domination (elle.com).
Social Media
How Much Money Each Of The Kardashians Earn From Instagram – Capital (capitalfm.com)
Keeping up with the Kardashian began before Instagram, Twitter took off. That was good for the Kardashian because when social media became popular. People were interested in their daily life. The Kardashian became social media sensation. Kim Kardashian gets paid for sponsored posts on Instagram so do her other sisters do. This all came because of their success of their reality show. They are seen as a valuable asset to brands. They have a big reach with a following of millions of people. Influencer marketing shifted when the Kardashians and Jenners became more popular .
They had their own successful individual businesses for Example . Kim Kardashian had kkw beauty she started of selling contour sticks. Which many people give her credit for making contouring popular. How Kim Kardashian’s Hair and Makeup Have Changed Over the Years (insider.com).
The makeup became an instant success Kim Kardashian Made Millions in Minutes of KKW Beauty Launch | Money. Kim has built a well personal brand that people trust her to buy her cosmetics line. And what she was selling was always her signature look. Kylie Jenner came in with her successful makeup line . Talked about always feeling insecure when it came to her lips and she wanted to get lip fillers .
Decided to create a lip line when it came to her insecurity How Kylie Jenner Transformed from Reality TV Teen to Beauty Mogul – Kylie Cosmetics (lofficielusa.com). In 18 months she had already made 420 million How Kylie Jenner turned Kylie Cosmetics into a $420 million empire (cnbc.com).
Kendall Jenner has her modelling career which is also successful How Kendall Jenner Became the Highest Paid Supermodel in the World – Influence Instagram (lofficielusa.com). Keeping up with the Kardashians helped leverage her modelling career.
Khloe Kardashian felt insecure when it came to her weight. Wanted to create a line inclusive for everyone . The jeans line became a hit How Emma Grede And Khloe Kardashian Are Building Their Size-Inclusive Fashion Line Good American (forbes.com)
Robert Kardashian also had his own ventures KUWTK: All of Rob Kardashian’s Business Ventures to Date (screenrant.com).
Why Kardashian Marketing for the Music Industry?
The Music industry thrives off good music. They are selling music to an audience . Depending on how good the song is . Kardashian marketing can really help you look at things differently. Using popular platforms Like social media can really help you market it. If you understand marketing then you can make a song successful. Many aspiring artist go on platforms like X factor , American Idol. For example Jennifer Hudson got her big break from American idol . She used the platform that she had. To leverage herself which she landed a role on Dream girls Dreamgirls (2006) – IMDb. She also won an Oscar us well.Jennifer Hudson Shows Off Her EGOT Collection – Billboard
One direction went on X factor Uk and they became very successful.One Direction: How they’ve change then and now before and after (planetradio.co.uk)
