Why snapchat isn’t dead?
Why snapchat isn’t dead?
Snapchat was an app that people used to share what they were doing during the day.
They would record it and post it for the people who have their snaps to see their content. It was almost like their behind the scenes . This was before Tik Tok , Youtube Shorts , Instagram stories.
Vine was doing this before they got bought from Twitter . They pionered that type of short form content. Since then many other short forms like Tik Tok and Youtube shorts are here.Snapchat was successful because there was so many different filters that you can use to make videos. The app in general was very unique it was very specific just to share your thoughts and what you were doing.Many platforms had so many features and they were not always specific.
This normaly happens when the apps become very popular sometimes it’s better to just leave the way things are, not change anything. The founder of Instagram was talking about the app has lost it’s soul . Instagram was a photo sharing app. It has now evolved to a mainstream money making app. People are just posting their best time . And are not posting their cofee or Dog like they use to.
Mainstream
Snapchat hasn’t evolved into a mainstream platform like the other apps. They have kept their original engine and it still thriving .When you keep your original model and just enhance user experience . The business will continue thriving and you will be the go to app.Many platforms like Twitter and Instagram , Youtube have gone mainstream.There can be some consiquences when it comes to that.People may loose interest because it is all about the money and not just creating content like it use to . Youtube used to be a platform for regular everyday people that use to make content. It has evolved into a money making plaform for people who are already influencers from Instagram.
Why snapchat isn’t dead?
Kylie jenner talked not using snapchat anymore and talking about it being sad.Snapchat stock lost 1.3 billion after she shared her tweet about it . Influencers are powerful especially the famous ones.They can change your business go from good to bad.Young people nowadays are aspiring to become influencers because of the money that they can make from . And many of these platforms that is possible is Instagram , Youtube , Twitter . Influencers come and go .Right now influencer marketing is working for other companies . Businesses like Fashion nova have build their brand based on Influencers marketing.
In the late 21 century things can evolve and influencer marketing might not be important . Brands may feel like they are not getting their return and prefer to use everyday regular people. The facts that Snapchat is being used more by regular everyday people. Than having celebs is special in many different ways. The platform still has a soul and it will stay authentic to their brand core values.Many brands have been using monetization strategy on their platforms to grow their brands. Even though it can bring revenue to the company . later onwards it has disavantages.
There are people who still love using Snapchat because of the control that they have when it comes to who can have access to their content they can decide who can watch and who can’t .
How Songwriters can use Snapchat?
People who use snapchat like to sometimes use it for their family and Friends .They like to keep it private showing your behind the scenes on what goes on . Sharing your sessions if you have your family and friends to give their opinion on an unreleased song.Sharing snipets of it on your snapchat story is good.Don’t need to create the full song just making the beat and writing the lyrics can give the people on your snap opinions.They can help you make your song even better than before.
Songwriters can use the platform if they want to create a network full of writers . Writers can help each other out when writing songs . Our website valenzio.com/
can help you meet other writers all over to make that connection. Finding on our website other writers that have similar writing style. Can help you make a good song.Tik Tok is an entertainment platform that is a short form content. People from all over the world can share their thoughts and it might not be genuine.That small private community that you have on Snapchat will be more genuine . On every app there should strategy on what to use it for
In conclusion as of Today Snapchat is still thriving in 2022 they had 375 million active users . In 2022 they generated 4.6 billion in revenue and a loss of 1.4 billion . The snapchat update that they made in 2018 could have possibly affected because users were not use to the form. When users are comfortable with what they have and are happy they do not like change.More than 800,000 people have signed an online petition calling on Snapchat to revert its update back to the original design. It’s important when you start a business you keep the original design. Is good to update here and there.But changing what users are use to completely can have a big effect.
Snapchat can be used to promote your music.Supporters that are die hard . Giving them the priviledge to get the first access to the music that you’re about to release is good marketing.Promoting your music doesn’t stop especially when you become successful.That is actually the beginning . When you start to make money you need to put the money back.In promoting the song world wide. Snapchat is not a influencer platform . Creating memories and seeing the content that you created is what it’s for.People till this day like to send their family and friends what they are doing.You can always go back and watch your old videos.Snapchat is like a diary.The other platforms have become an influencer platform.People are creating content based on sponsorships and affiliate deals.This can make the user not enjoy the platform. Young people can feel pressured to do what other influencers their age do.
