The business of selling controversy
The business of selling controversy
Controversy sells .More than talent can .It can help take you’re career to the next level.Talent has always been praised to take other people seriously.When you have controversy surrounding yuorself.It can be hard to be taken seriously.People won’t believe in you and will discredit you.However , controversy can help with marketing .Living in Los angeles people are always looking for ways to progress in their careers.People elieve that los angeles is the land s of opportunities.The most famous stars in the whole world were born and raised in california .It’s a state thst people know that it can change you’re life .
People that grew up with people with money.Have good connections.And can help them when it comes to opportunities .Paris hilton was the influencer that became popular for being her and controversy.Her grandfather was the founder of hilton hotels.People feel like she grew up priviledge and didn’t have to struggle unlike other successful celebrities that didn’t come from money.That is a good way to come up and be use as marketing .because it’s very valuable for companies to work with influencers that already have important people in their family.It gives their brand a leverages and also it give them more business and customers to the brand.
Brands don’t always like to work with Infleuncers that have too much controversy especially if the topic is sensitive.The controversy could be something that affects marginalised people.And there are brand that don’t tolerate these type of things.So they will stop working with this influencer because of the controversy.They don;t want to be associated because it’s a bad image for them.It can ruin their company for good.The image of you’re brand is very important it can make or break.Making you’re brand as clean as possible.Doing extensive research and background check which many brands do .In order to have a positive reaction from customers with who you’re working with.
Talented people will even use controversial lyrics about certain artist to get more attention to their songs and even albums.It’s agood straegy to have if you know what you’re doing.And know how to play the game .Some people don’t know how to play the game .And it backfires.So you have to make sure that if you do partake in this what does this mean.What do you have to do to win this battle Labels will sometimes advice you to not.Because of the power that certain musicians have .When eminem dissed Michael jackson it may have been a good strategy.However , no the one to diss because of who he is.
Michael jackson was a powerful musician.And still is even after death people are still talking about him.This just shows how much influence he has in the world.There was so much controversy when it comes to his skin.It made it more famous and in the headlines more.Interviews and the media was always surrounded about him skin.Because it started changing in the early 80s and people thought that he hated his skin.And started bleaching.All this controversy can help make you’re music popular.
Social media can be used as a controversial tool platforms like vine has controversial platform that made people laugh.There are people who lile watching these type of videos.Because they find it entertaining.And they will continue and move on to other platforms like Youtube or even Tik tok.Tik tok creates controversy and conversations that can be very effective.There are a lot of things that people didn’t know until Tik tok.It can create a communtiy .Controversy isn’t always a business.It can build a communtiy of people that share things in common.Twitter is a discussion platform were people have been exposed for the problematic tweets they said years a go.
Twitter has been so much controversy on there when it comes to celebrities or even influencers having arguments with other people on twitter.Twitter is a platforms that can be easily turn messy.People can twist you’re words .To suit their own narrative.Celebrities and influencers need to be careful when using twitter what they say can easily be taken the wrong way.A lot of people are not aware about twitter and they just say whatever they want.If you’re a normal person then you can say whatever it won’t affect you’re career .Sometimes if what you say as a normal person is very controevrsial people will try and find you’re employees.However , the chances with celebs is more.
Kardashians brand is built on controversy.Their reality show was questioned because of how Kim kardashian became famous people felt like she didn’t deserve to be wealthy and famous . All of that controversy helped kim kardashian and her whole family.She was able to build empire for herself.Samke with kylie jenner she was able to utilise the controversy surrounding the lips to start a business and make it successful.Kylie jenner look started to change when she hit 17 and people were always asking what happened to her lips.And she confirmed that she got lip injections.
abcnews.go.com/Entertainment/kylie-jenner-admits-lip-fillers/story?id=30854666
There was controversy surrounding that because people felt like she was too young to get injections.People have been watching kylie jenner grow up right in front of their eyes.And some feel liek they know her .Because of how long they’ve seen her on television.Beyonce and Jayz relationship is a brand .Them making music together make sense because they are one of the most famous couple in the world.There was controversy surrounding them about cheating.And beyonce confirmed about it on her album.And that is The business of selling controversy.
The business of selling controversy is a numbers game.How much money can i make surrounding this controversy.Some people know what they are doing and they able to monetise it.And some people don’t know what they are doing . And it becomes a fail completely.And for some it can be embarrasing.After kim kardashians there has been influecers that have been able to use their controversy to create a career.Danielle bregolli controversy surrounding her dr phil episode .And the phrase that she came up with ‘Catch me outside how about that’.It made her very popular and created a musical career for herself.
