How Kim kardashian brand has evolved?
How Kim kardashian brand has evolved?
Kim kardashian as a teen worked in retail.And she loved fashion so it made sense for her to work there.She went to college . However dropped out . Soketiems people who drop out of school become succesful.And then other people don’t become successful. There is always a discussion about people who dropped out of college and became succesful.What about the ones that didn’t become successful.There are many of them.And there has to be more of a discussion when it comes to them. Kim then became a stylist for Brandy and was even organizing and cleaning out closets for everyone from Cindy Crawford to Serena Williams, as well as friends like Nicky Hilton and Nicole Richie.
She had a successful ebay business because of it.Kim started selling her own stuffs . And started to recommend it to her celeb friends. Kim had talent when it comes to networking . When you look at the way she grew up in beverly hills she was able to successfully take advantage of it.Some people wouldn’t take advantage of it because they are scared to fail.Kim was always very confident when it comes to her business decisions.Some people wouldn’t take this approach because they feel like they are not good enough.
Kim kardashian being Paris hilton closet organizer was life changing.Because the Media was starting to question who kim kardashian what family who are her parents.They wanted to get to know her.The fact that Kim kardashian is beautiful also helped.She had this unique look that many people in the industry didn’t have .And it made her stand out among the crowd.Paris hilton was also the hottest person in the industry.And she was getting paid to be herself.Which was still very new and absurd to some people.During that era being able to sing dance or act was taken more seriously then being an influencer.
Kim kardashian then begun a relationship with Ray j .The relationship was going well until a scandal happened.And they had to end their relationship.The scandal prompted kim into worldwide fame.And people didn’t call her paris hilton stylist.But by her first name which is Kim kardashian . The scandal was humiliating because it was a leaked video.However , kim knew she had to rise above that and move on.After that situation that happened . Keeping up with the kardashian happened. And it made Kim kardashian even more successful.It took her to a whole new level.
The success of Keeping up with the Kardashian gave a peek of what going on in her day to day life.In the beginning of the seasons the kardashians were more relatable . And people really loved to see a big family like Kims argue about dash or even have sister fights .they didn’t have any children except for kourtney who in season 4 she was pregnant with Scott disick child.Kim kardashian in keeping up was the star of the show.Her mum kris jenner knew that and that why they were able to build the kardashian brand so effortely because if they build kim kardashian one well.They could do the rest.
With the success of kim kardashian. She was lucky enough to do brand deals , photoshoots all over the world , Endorsement deals.She had a store called dash.However , the endorsement delas and brand partnership that she was doing way more.And she was getting paid a good amount of money.This success came in because kim is marketable she was even getting paid to host her birthday parties and even christmas eve.Because of the type of brand Kim kardashian build.Getting paid to host parties made sense because poeple would take these host companies even more seriously.Because kim kardashian is hosting it.
wwd.com/feature/how-kim-kardashian-built-fashion-beauty-brands-1203350825/
Kim kardashian then gets with Kanye west . Kanye west was already a successful musicians.And was just starting to establish himself in the fashion industry. Kim kardashian had keeping up with a kardashian . And as a brand she was already succesful.So getting with Kanye west. Was a power couple .Because of who both of them are very famous. Kanye west went to kim house and redo her entire wardrobe. Kim kardashian style was changing.Kim expressed that kanye always dressed her. Kim being with kanye got her taken a little bit seriously because of who she is .And people didn’t think about the scandal as much.But as a fashion mogul
Luxury brands like Versace , gucci etcc.Started to see Kim kardashian more than a reality star.And this started when Kanye started to dress her.She wasn’t invited to met gala before kanye.It was when she was pregnant with kanye baby that she was even the plus one.The year after she actually got invited to the met gala was even featured in vogue magazine with her husband.Her brand was evolving she was a mother , wife , mogul.And people started to take kim seriously as a business woman.And she was approached with the kim kardashian game that ended up making 45 million.
Kim kardashian released a makeup line and that was the first solo venture she did without her sisters. Kim kardashian is known for her contouring and how good it is.It’s not surprising that she would start a makeup line . Kim is known for her beauty and makeup.And several people on Youtube are alwasy tryign to replicate her look. Kim makeup line was a success . Not every celebrity can start a makeup line.And make it a success.Kim has the authority in this field .Her brand is all about the way she looks .
Kim kardashian decided that she wants to be a lawyer because of the injustice she sees .In the criminak system . She wants to help people.And has talked about openly about her passion
Kim then ventured into perfume skin care, And alos skims which made her a billionaire.The success of skims has been good for Kim kardashian shapewear has been kim signature brand look because people normally wear spanx or they could be wearing somethign different .And this could make her supporters buy from her. Skims is now partnering up with the NBA . This just shows the power and the influence the brand has had.That the NBA wants to partner up with Kim kardashian brand . Skims success all comes with knowing you’re target audience.And knowing what you’re customer wants .There was even a customer that talked about wearing one of skims shapewear protect her from being shot and killed
www.insider.com/woman-says-skims-bodysuit-saved-her-life-after-shot-2023-7
