Grm daily
Grm daily
In the early 2000s, there weren’t that many platforms that were promoting UK hip-hop artists. And when it comes to hip-hop music, it was mostly American hip-hop. Black American rappers were dominating. So when it comes to UK hip-hop artists, they have to work really hard when it comes to making sure that they can make a name for themselves. And that wasn’t easy. It was difficult for them to build an audience, and when you think about it,. Why do we think that BET was created? It was created because of the fact that Black American musicians were not being promoted on platforms like MTV and other big networks.
So they had to create their own. Jamal Edwards was the one who founded SBTV. And it was the first platform, and then platforms like Channel U, which was showcasing British rappers. After that, Link Up TV was another platform, and then another one called GRM Daily that was founded in 2009. These platforms have been great when it comes to making sure that independent artists have been able to have a voice. This allows for UK artists to have fame and become successful. The platforms were founded by Matt ‘Sketchy’ Thorne, Pierre Godson-Amamoo, and Koby ‘Posty’ Hagan.
At the beginning they were showcasing grime music. They were uploading old grime videos. Getting on YouTube and growing a platform on there from scratch isn’t easy. There is so much work that you have to do. To make it successful. There are so many things that you would have to do in order for it to become successful. They also wanted to film their own unique content. The plan was to get Jamal to film for their own channel. However, he ended up doing it for his own channel. Posty then decided to buy a camera. At that time, doing YouTube, you could get away with not having a good enough camera.
They were also doing interviews when it came to artists. And it has been doing well for her. in that way. Sketchy was very active on MySpace and created the page for J2k. Sketchy then built a website for GRM Daily, and it went well. They struggled to attract traffic to their website. And they are many people. When they are first starting out in the music industry, it can be really hard when it comes to building their traffic. However, within its first year, they were able to get 1 million views in a month. In 2011, Grm Daily was taken down.
That means that they had to start from scratch, and all of the hard work that they did was gone overnight. They practically lost their income. And also they lost over 2000 videos. And that’s really bad. YouTube is not owned by them. They don’t have the control when it comes to it. If you don’t have control. There are so many things that can happen. That you can’t control, and when that happens you can’t do much about it
It’s a tough situation. However, at least the good thing was they still had their website. They also received 3 copyright strikes. And that can be one of the issues. When it comes to YouTube. There is so much legal stuff that can happen when it comes to owning a music company. Even for Spotify, for example, it took them 4 years before the labels even got on board with them. Because they didn’t really trust the platforms that much. And they had to give up a lot of their company to the record label. To feel like they still had control. Over them.
Grm Daily then rebranded in 2012. Something like this happening could make other people feel depressed because they have lost their income. And also they were becoming popular. And people were starting to know who they were. When that happens, what do you do then? Some people could put them into depression. You have to be mentally strong in order to deal with this. They also joined a big agency in order for them to handle the operations and the website. At this time. It seems like with this new start they knew the directions that they wanted to go in.
In 2013 they had 40 thousand subscribers, which is not bad. After 1 year, YouTube is really hard to grow. However , some people feel like during the time that Grm Link Up TV and also SBTV started, it was much easier to grow your channel than now. You had to really know what you were doing in order to be successful, and that is true. However , because of the fact that the algorithms were even in favor of smaller YouTubers, they were always pushing something that we don’t always see nowadays, always pushing it on your face.
You have to really find them yourself now. It’s a lot more different than it used to be. It took them 7 years to achieve 100,000 subscribers; most people think that they can grow their business very quickly. However , the truth is that these things take time to grow. And you need to have a lot of patience when it comes to becoming successful. After that, the channel saw tremendous growth. It’s always hard to achieve that first 100,000. But then after the sky is the light. And there is no limit when it comes to becoming successful. And over 1 million by 2018. And 5 million by 2022.
In 2015 they created a ward show called the Rated Awards. What they have been able to achieve is amazing. And it’s good that they have been able to become very successful in the music industry. There are many good things that can happen. And when that happens. There is so much to learn and to grow from it. This can also give an opportunity for artists that are underrated to get some attention, and they can do really well for themselves. In 2020, they released together we rise, a documentary on their platform . We think that their platform going away motivated them to do well