Elliot Grainge
Elliot Grainge
Elliot Grainge is born on April 6, 1993. Is 32 years old. Elliot Grainge Father is Lucian Grainge. The CEO of Atlantic Music group. Elliot grew up in the Music industry. Inspiration comes from.
What you surround yourself by. Elliot is brought up in the Uk.
Elliot Grainge Mother is called Samantha Berg. He is also Jewish. His Father Lucian Grainge is the Ceo of Universal Music group. He moved to America in 2009 when he was just 16 years old. United Kingdom when it comes to Music they have great Artist. However , the Music Business in America is a lot more lucrative. Because that is the Birth of all of the Great Genres.
Big Move…….
Elliot attended Northeastern university in Boston. He became a Hustler ran a Bottle service club promotion. Graduated from a Sociology and Economics degree. There has been discussion when it comes to college. There are some people who don’t want to go. Because they feel like it’s a waste of time. However, that could have helped him build connections. If you know how to network going to college can be good. After Elliot graduated he moved to Los Angeles. We are always hearing stories of people who are working class moving to La and trying to make it. Sometimes you don’t always make it.
Career moves
He started an independent project called 10k Projects. Signed Iann Dior, Trippie Redd, and Tekashi 6ix9ine, as well as the beach pop band Surfaces. Discovering artist on SoundCloud was the wave around 2013-2017.Youtube Musicians were doing covers and were hoping to be discovered like Justin Bieber. ‘He quotes ‘Soundcloud as the cheat sheet. The sound that was being created. Influenced a Generation of teens during that time. Some people argue that sound ruined Music. Artist that are signed to 10k projects. Their Music is distributed by Universal Music group. That how Artist can grow their fanbase.
Controversy…
6ix9ine just came out of Federal prison. He was given a deal by 10k projects. There were controversy. Because people felt like he is a snitch. And why would he give him a deal. The Music industry is a Business. He saw it as an opportunity he talked about it more in this article 10K Projects’ Elliot Grainge Defends Giving 6ix9ine a New Deal | Billboard
Growth*
He ventured on a joint venture deal with Taz Taylor. Internet Money records. During the Black lives Matter. Donated to racial justice charities. And in 2022 he bought the Music label Homemade Projects. His Artist are incredibly successful they have 18 gold and 8 Platinum/multi-platinum singles. He is also the Ceo of Atlantic Records. He has clearly made a name for himself. Elliot sold 51 percent of stake to Warner Music group. It was a 102 million dollar deal
Elliot Grainge, Atlantic Music Group – Music Business Worldwide
He knows how to make a song successful. Songs like In Ha Mood” by Ice Spice, “Sunday Best” by Surfaces, “Miss The Rage” by Trippie Redd, “Lemonade” by Internet Money. Tik Tok became the marketing machine. And that how Ice spice became popular. Even during the pandemic. He was still working to make sure that his clients that he has in his label were doing well. The pandemic was the perfect time to release anthems. That could be remembered forever.
A lot of labels. Have a traditional way when it comes to success. And that could be Radio promotion .He is a Millenial which they grew up before .Technology took over Music completely.He has completely taken over Atlantic Music Group. And has made it more Digital.Cardi b is signed to Atlantic records.And she has expressed frustration for the label . He addressed it here Atlantic Record CEO Eliot Grainge Addresses Cardi B Rumors.
This what he quoted “Cardi B is synonymous with the excellence that has made Atlantic Records a historically significant record label
AI in Music..*
He quotes “We’re using ChatGPT right now .And it’s slowly starting to become a way of our lives. So I think within music. How will Gen Alpha and Gen Beta’s relationship with art and artists. Be different from these generations. That have grown up understanding the importance of artistic integrity. And real energy, and real people making real music in their art form?
The future of Music is going to be taken over by Chat gpt because it’s way more quicker.There are Iconic songwriters that have talked against this Famous songwriter Diane Warren shares her concerns regarding artificial intelligence. #shorts
Elliot Grainge on Atlantic’s Future, AI, and Selling 10k Projects
Personal life*
Elliot then begun dating Sofia Richie. In 2021.Elliot has a very mysterious life.And is not in the public eye. When it comes to who he dates. Sofia Richie has been seen. With Scott Disick and Justin Bieber. The tabloids were used to talking about who she dates.
They got engaged in 2022 and Married in 2023.The marriage was talked about. It was one of the most trending weddings on Social media. More people begun talking about him more. When it comes to people behind the scenes they don’t like the attention that they get. And even on his social media he doesn’t post. For them it’s all about the Business.
His success comes from the label that he started. They are currently. Have a daughter together called Eloise Samantha Grainge.
Favorite songs*
He made a list of Key songs we will talk about a few them. And the first one he listed was Michael Jackson Beat it It’s my daughter’s favorite song – we both love it. Any time it’s on, she’s dancing to it.When you listen to the Instruments of this song. It’s not surprising that it’s his favorite song.
And after all these years. Michael Jackson. Is still loved and appreciated. He also talked about Tupac Changes. Another song that he likes. When you look at the generation. That his parents are from. And him it’s not surprising. That he appreciates these types of songs. His parents are Baby boomers.
The Music that they grew up in.His daughter is being exposed to old school Music. The next generation may not be able to find out . Unless you introduce them into this type of Music.
There was a video on YouTube. Going viral because a kid doesn’t know about Disney channel. Cartoon Network. He knows YouTube that what he watches. Depending on what they get passed on when it comes to Music is very important.
Realities of the Music industry*
He has talked about how difficult it has been when it comes to headcount reduction, structural changes.Ceo position is difficult when it comes to coming into a brand. That is already established and it’s not your own.And your ideas.May not work .The ideas that you have could fail.And that can be disappointing.And he comes from building his own brand.And what work for his own Busines is not the same.And some people may not understand him.
He is all about identifying hits. And using them as a way to break into the Business. And he uses Data .To make sure that he knows to deliver every single time.His way of doing it it’s quite Unique.One of the things that people find difficult .Is building stars and there are people who feel like there aren’t Music for teens anymore. Jermaine Dupri has talked about that on Joe Budden podcast Jermaine Dupri Says No One Makes Music For Teenagers.
And he didn’t study. The Music business as a Major .In college especially if you read earlier he studied Sociology and Economics.
Challenges*
He has also expressed that. He loves building things. And a Challenge. It’s important to make sure that you love what your doing so that .When it gets challenging you keep going. At the age that he is at 32 years old. This is really impressive .And the responsibility that comes with being a CEO. That challenging. And it seems like he knows the Business.
He speaks about the issues like , what role will AI play, and in particular the AI trained on artists’ copyrights. Holistically, is that right or wrong? . Should Bruno Mars or Don Toliver be paid the same per stream as AI-generated background music? Is that fair?.The changes in the Music industry especially with Ai being around.He feels like it’s not fair. For an AI artist and Bruno mars to be paid the same.
Some people feel like it is.But it’s not.And there are many people. Who feel some type of way. When it comes to AI.His Father is also in the Music business and he doesn’t see him and his Father competing with each other .They are able to put things aside when it comes to Father and Son.Which shouldn’t come in the way.
What people may not know about Elliot Grainge*
His grandfather had a record store. And uncle had Ensign Records.
He signed Thin Lizzy, Sinead O’Connor, 10cc, The Waterboys, Boomtown Rats. His cousin discovered Amy winehouse as a teen .This is a Generation of family members .That have found success within the Music industry. Music is clearly in his Blood. And he was born to be in this career. There are some people. Who try to do what their parents do and they fail completely. However , he was able to find success within the Music industry
There has been conversation about Nepotism. In Hollywood. One actress got backlash from it .And feels like it invalidates her success. His mother passed away when he was young. And he talked about going to Theraphy.And his father being like a Single Father.
And he talked about how he didn’t know how he did it.Because his Father didn’t have a lot of money. He acknowledge his family success. In the Music Business. He has talked about his Dad. Being competitive. And that could be where he gets his drive when it comes to succeeding in the Music Business.Competiveness is good. Because it will be your drive.
Inspiration
He has talked about getting inspiration from people like Irving Azoff. We all have that 1 person .That we look up too and would want to be like them. Pierre Thomas from Quality Control.
Another person that he mentioned. Starting your own label in this Generation .May seem like it’s easier than ever .Because you don’t have to hustle. In the streets. When it comes to Artist. It’s actually a lot more difficult because in this digital era people move on very quickly. Which means that when it comes to pressure .There is a lot more pressure for the Artist. Then ever.Because they can be easily forgotten.
Success
According to multiple reports his NetWorth is 10 million. But with his deal is going to be higher. Him and his wife also bought a new home. For 26 million dollars in Los Angeles. His hard work has clearly. Paid off. For him. After graduation he went up to. Music executives to talk to them about this idea when it comes to what SoundCloud and streaming data were. I’d show them artists blowing up online.And many of these labels. Didn’t understand. And they kept on rejecting him.He didn’t take no for answer.And he used that as a motivation. To start his own label.
Failures
He has had failures .When it comes to his journey. it didn’t just came out of anywhere.He started 2 other companies. And he thought that they would be successful The first: a club promotion company.He has expressed that. It started out good and then it went left.It’s probaby the generation too.
There are some people who feel like. Clubs are not like it used to be. And they have changed a lot. And then another one Live Music series. He has said that. The companies made him $3.5 thousand dollars. From all these failures he has learned what not to do. For this company. It’s good to fail.
He also feels like. Not having experience. Benefitted him when it comes to starting his own company. At his speech he encouraged graduates to take advantage. Of the fact that they don’t have experience. He has talked about false success in the Music industry.
And that it’s not real .And that it’s all algorithm.People see success. And may doubt themselves.And think that they are failures because they haven’t made it.He quotes “It’s a trick. The whole thing is engineered. To make you feel lesser-than.”People are always comparing themselves.Social media has affected people self esteem. When it comes where they are at in their life.
It has been a year since he joined Atlantic records.Elliot reveals. Artist Development. Is important.And not having .A viral moment.