Why Singers start beauty companies?
Why Singers start beauty companies?
Singers when they start to become successful start doing endorsement and brand partnerships.Especially during the early 2000s when people were watching television more.More than likely you have seen a singer being used for a commercial for a brand.Brands know that when they use singers for their marketing.Sales will be easier that way . The founder of House of cb Conna walker said the minute.Jennifer lopez and Kardashians started wearing the brand .That when the brands took off.Singers have a lot of power especially if they are seeing as beautiful to the public.The public will be interested in buying the product.The minute they see their favourite singer have it.
Furthemore,when singers are famous.They are suppose to take advantage of their fame.Endorsement and brand deals can be very lucrative.If brands feel like you bring a lot of value to their business.When rihanna was coming up in the music industry people would always talk about her style and how she dresses.She was a young woman in her early 20s getting attention for her looks and dress sense.Jennifer lopez is the same the outfit that she wore at the grammy.Created google images.Google images was invented because of Jennifer lopez.Singers have an affect.
Singers were mainly doing perfume partnerships with other brands.Perfume is a product that a lot of people like.Who wouldn’t want to smell good?.Perfumes are good way.For supporters to come and buy because they can keep buying it.If the perfume is good .It can be be successful.During the early 2000s when singers were doing perfume partnerships. They were not starting companies liek they are doing now in 2023.Perfume was the first beauty product that many singers ventured.During does times.It was really hard to market your business.You need a big budget.Social media didn’t exist.Your best option was was doing brand and endorsemnt.Because they may think that it’s difficult.
Television , News papers , Magazines,Billboards were the main option .And that can be very expensive if you don’t have a big budget.Depending on this partnerships was less of a risk.For this singers who wanted to have their own products in the world can make their supporters buy.Furthemore , working with brand means that they will do a lot of the infrastructure.Their products can be found all over the country.Singers starting brands.Doesnt mean that when you walk in to stores they can be found in big retail stores.They might have to grind for a little bit.Before things take of.Or might never take off
When Youtube started getting popular.It was the first time people could actually watch videos online of other people doing their makeup.Many people didn’t know how to to their own makeup.When makeup artist started youtube channels they could watch tutorials and get inspiration on what type of makeup they should do .Sometimes these beauty influencers will do makeup tutorials that Beyonce , Mariah carey did on a red carpet.Making this video would get a lot of traffic because people would always google singers name only .Especially on Youtube to listen to their music.Or even to watch tutorials on how they achieved their makeup.
Influencers were becoming successful and Instagram was also becoming popular .It was the perfect time for Singers to start beauty companies.Because their supporters were always curious on their makeup that they use their skin care.Singers knew that their brands would become successful.Rihanna started her own beauty cosmetic line called Fenty beauty.The line was a success.The anticipation if the brand.And her supporters were always looking to buy from her.People have high expectation when it comes to singers and their products that they come with.They have money.So the public feel like the product should be 10/10.
Rihanna Beauty line that she started made her a lot of money.The first 15 months of the company made 570 million.Selens Gomez , Ariana grande , Jennifer lopz . Also all have beauty companies . Why are singers starting Beauty companies?. Music industry has changed many peoplee feel.There isn’t any money in the music industry.And they have spread themselves to other avenues.Jayz is a good example he spread himself to other avenue.And became a successful business man.Chloe bailey has said herself there isn’t money in music.Other musicians use music to become famous .And work with brands that they have dreamed of. Partnering with Fashion fast brands to create their own line might be their goal.
Music has become now about numbers and views.And not about talent.The shift in the music industry could have made other singer do other things.There are new musicians being brought in the music industry .And everyday musicians have to figur out a way for them to standout.Whether it’s working with the upcoming artist that has a buz.Brand partnerships , Endorsement.Try acting .Singers might take breaks from music to become actors.Halle bailey is a singer and a actress uwell.Seelena gomez has been an actress , singer , business woman.She has made her mark in the beauty industry.
With the rise of Sinegrs beauty companies.It has made beauty companies difficult to stand out among their competitrs especially if it gets really successful.Rihanna created a line of foundation with 40 different shade .People with darker skin.Didn’t always feel included.Some makeup brand felt triggered and shaded the brands. Make up lines were created by people who understood makeup and wanted to bring it to the world.Mac has been in the business for a long time.They have changed the makeup game . Manny makeup lines exist because they have paved the way for others.Theys started before sinegrs started . It was during the 80s and 70s which makeup was completely different.
www.teenvogue.com/story/rihanna-responds-make-up-for-ever-fenty-beauty-foundation-comments
Make up was enhacing beauty.Singers have professional makeup artist who do their makeup .Supporters may admire the way .Singers do their makeup.However , people have been asking why there are so many makeup companies.Especially now that . People aren’t buying makeup as much as they use to.Some singers have sen the shift and want to start skin care line.Singers have the ability to create their own brands.And see if it will become successful or not.There is always going to be a business product that will make other people want to try for themselves.Whether it’s starting a makeup line , skin care or clothing.
