The rise of music streaming services

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Napster turns 20: How it changed the music industry – BBC Culture

Spotify Turns 15: How the Streaming Giant Has Changed Music – Variety

The revolution of music was started   in 1999. The website was called Napster and it was created by John and Shawn Fanning (an uncle and nephew team) and Sean Parker. The website was successful because people were able to download music for free. They didn’t have to go to a shop to buy a CD. Back then having a copy of your favorite musicians was like a luxury. Furthermore, people would line up early in the morning to make sure they get a copy. When that changed happen it impacted the value of music.

It made it seem like anybody can just go ahead and download. The respect of music died down because people were easily downloading. The effect of CD was big because they had people download music for free, they didn’t have to pay. Meanwhile CD you would have to pay it was not as accessible. There are people who argue that streaming diluted the music industry.

the rise of music streaming services

The transition wasn’t taken well by the music industry. Many labels sued Napster because what they were doing was illegal. They were getting access to music without their permission. There wasn’t any compensation. Happened to a lot of lyrics websites. The music industry felt like it was violation. Music back then was a respected field that had a structure that worked for them. You couldn’t just create a website and have people download music. There has to be permission. The TV music channels had to ask for permission to play artist music in their channels. Moreover, when you go on You tube. You can watch music videos freely this started to happen when YouTube compensated labels. Musicians can upload their music videos freely.

The rise of music streaming sites Karlheinz Brandenburg, that’s who—inventor of the MP3 music file. People could download music from Napster and put it on their mp3. The initial release was 6 December 1991 that was a time when people were buying CDs and not really downloading. The rise of Napster allowed music lovers to download music from Napster and store it in their mp3.

The mp3 was loved among young people. The generation of millennials were the ones who were buying it. When a kid gets excited about the toys, they will find on their Mcdonalds meal. Mp3 was desired because of how easily you can store the music. They could separate their music from their phones to mp3. Which meant they didn’t have to download it on their phones. And they can save their batteries,

Technology

Technology evolving has also created a lot of changed when it comes to the music industry being able to watch live performances instead of paying changed the game. For example when Beyonce performed at Coachella for 2 hours people were able to watch it live on the internet.  Beyoncé Returns To Coachella With A 2-Hour Performance : NPR

Spotify

Spotify’s Daniel Ek: How We Got The Labels On Board – YouTube

Spotify was created by Daniel ek and Martin Lorentzon a streaming platform that has now added  podcasting us well . The CEO of Spotify said it took a lot of convincing when it comes to getting labels on board . Labels agreed and many artists uploaded their music on the platform. However , there was controversy when it comes to the pay A Business Insider report from 2020 found artists earn as little as $0.0033 per stream. How much does Spotify pay per stream? How songs earn money on Spotify. (usatoday.com) . A lot of artists feel like it’s not a lot of money .

Taylor swift removed music catalog.

Before the release of the record-breaking 1989 album, Taylor Swift pulled her entire catalog of music from Spotify, explaining that she feels the service does not “fairly compensate” music artists, writers, and producers. Taylor swift is also a brand she doesn’t need the money from Spotify. There are producers and writers who rely on these platforms. In order to make money you need to have a solid fan base . Which many upcoming writers producers and musicians don’t have which makes it difficult for them. Because if they don’t work with artists that are popular it can affect their money.

How did the rise become successful?

Many music lovers wanted to have access to their favorite artists. The human interaction was gone because would wake up early to get a CD. People wanted to have access to music and many people saw an opportunity. So, they decided to create platforms like Apple music Tidal and Spotify does platforms are used a lot for many reasons. Did the rise affect the music industry? . Music industry was a very exclusive industry where music wasn’t accessible. With the rise of streaming, it has. An industry also has to grow it can’t stay stagnant. There are going to be changes. The problem is when technology evolves there are less jobs for that industry, or it can make you too comfortable. When Jayz was starting out, he was selling CDs out of his car. To get more recognition there wasn’t any streaming platforms or any type of social media.

The CDs was a special era because you really needed to meet the right people. To become successful. They had to prove to themselves when it comes to the audience. It was a lot of pressure especially because they had to make their money back from the label.

Jayz acquired Tidal in 2015 users always praised the quality of the audio. The opportunity was there . Especially within the music industry. And Jayz is already in the industry.He could get his colleagues on board which he did Jay Z Launches Tidal Streaming-Music Service at Star-Studded Event – Variety . When there’s a shift you need to adapt to it. Artist have seen a shift and they realize there is no money in music. There is money when you bild a solid brand.

The rise of music streaming services

Soundcloud has been a great platform. Artists such as XXXTentacion, Juice Wrld, Smokepurpp, Lil Uzi Vert, Lil Peep, Ski Mask the Slump God, and Lil Pump originated from SoundCloud and rose to the Billboard top charts. These artists have unique music that stands out among their generation. When it comes to the SoundCloud rappers they brought in a new sound of music that were emulated. Many young people saw a wave of SoundCloud rappers making it and wanted to do the same thing.