Is the music industry dead?
Is the music industry dead?
The music industry has evolved. Many musicians dream was to get a deal to get themselves the foot in the door. Having a record deal was the best alternative because it was like a machine to prepare you for the music industry. The experts would help you understand about the business. Which many musicians do not know. Many are passionate more about the music than the business . The business is not fun because there are a lot of people that will take advantage of you. The music part of the business is the part that can make or break you. Many people have been done wrong in the business .
When it comes to signing bad deals a lot of people signed bad ones especially during the 90s . Left eye from TLC explained it in more details How You Can Sell 10 Million Records And Be Broke – according to Lisa “Left Eye” Lopes – YouTube. Many people attention span when it comes to the music industry has gone to other places . The music itself has changed a lot when technology wasn’t as evolved as it is right now people would pay attention to the music and were very into it. Furthermore , the industry has changed their strategy it used to be about talent and finding the best to represent the label .
Is the music industry dead?
Now things have changed and people are focused on which artists can make them the most money . The reality is that the music industry is all about money and it affects the industry. When you have people in the business that are more money hungry than talent hungry this is what happens. Talent doesn’t always equal success. There are many talented musicians that are not successful for many different reasons.
Their looks or music that they create may not translate with this new generation. looks because for women especially in the music industry looks is everything. The record label will use that to sell their music. The music that they create may not work to because it may not be catchy enough. When it comes to making music a lot of musicians nowadays have a viral moment instead of having a career. Artist development program used to be a thing where they will improve their songwriting or production.
Many musicians aren’t going though does programs. That has changed a lot because of what this generation wants. The music industry also died when the music wasn’t as important. When it comes to making music. The production and writing are very important they are the foundation when it comes to the success of the music. Moreover , If you don’t have that it will affect your career. talented writers and producers need to have a unique sound to catch the attention to a long term career. Having a sound just because it’s catchy doesn’t work . And it will have an impact when it comes to how long you will last in the music industry.
When music in the 90s was popular people were always excited to see their Favorite artist . But in this day in age not really. It seems like musicians are not respected because they are too many people who shouldn’t be in it . At the beginning it was all about who was good but now things have changed. There isn’t a lot of money in the music industry . The money that you make is more brand deals partnerships tours merch advertisement . Musicians can utilize their fame to make money. Which many musicians do such as being actors starting businesses . Which Jennifer Lopez is a good example she is a dancer , performer , actress , business woman , singer . She doesn’t put herself in a box.
When the pandemic hit that when things start to get worse for the music industry. Musicians couldn’t tour and that where a lot of musicians make a bulk of their money 16 Of The Highest Grossing Hip Hop Tours Of The Last Decade – Capital XTRA . They make millions of dollar especially if they are musicians that are popular . Musicians like Beyonce , Jayz and other legends that have been in the music industry for a while this didn’t affect because they have grown their brands and have been in the business for a while . That they can survive the pandemic and loose money because of how popular and lucrative their business acumen is. They have spread their fame to other endeavors that they can survive this pandemic and still be relevant .
For other musicians that just came out and just started getting popular this may affect them in a bad way because . This tour was suppose to promote themselves even more. Releasing music is still effective . However , the momentums that they had before the pandemic changed everything. During the pandemic royalties that musicians made stagnated because we were on lockdown , You can also earn royalties from your live performances. When performing original music at licensed venues, PROs pay royalties to the songwriters for those performances. This includes bars, clubs, theaters, and any other licensed venues that host live shows. Many of these places were closed so how can they make their money back if they were not open.
The future of music in the next 20 years could be that they may be doing it for fun . It can just be another revenue to elevate their status. Many young people have realized that brand deals partnerships is where the money is so they use music to elevate their brand to help promote others . Jayz has made references to brands that he uses and they have soared in revenue. The same with his clothing company ROCAFELLA after becoming famous he started a clothing brand where he wore and promoted on tour and in music us well. This was always done . When other Youtubers become successful they start brands in hoping that their followers will buy . Because being a youtuber is not a career you can do forever . You may need other ways to make money. 