Are Tv music channels still relevant?
Are Tv music channels still relevant?
The rise of TV music channels has seen its peak popular ones like BET , MTV , VIVA. Were very popular among millennials this was before social media . People were eager to see their favorite artists new music debuting on tv for the first time. This was even before YouTube so people were glued to the tv and that was a very epic time a lot of stars like James brown , Whitney Houston Aretha franklin Prince.
The music industry was much more about talent during that time and people were always putting on a show to impress their audiences . They were doing so many thing like doing the top 40 music which Viva used to do . They would always put out on their channel quality music. The audience would trust them when it comes to their thoughts on the best music . Because they were an accredited music channel that knew talent.
It was also a different era people were very into music . Millennials were very interested in musicians music and lifes that why we had behind the music on MTV and also MTV diary were you look into the lives of these musicians and people were very eager to see the musicians personality and who they are . This was great for the millenials to see because back them you really needed to know how to rap and sing. Not anyone could be a musicians . This gave the audience the reality of being a musicians and what goes behind the scenes . Behind the music was another way to see how they became successful.
Christina Aguilera – MTV Diary (Dirrty Blonde), 2002 – YouTube
Full: E! Original Specials: Christina Aguilera (2003) Documentary HQ – YouTube
YouTube has a lot to do with tv music channels dying is very easy to access YouTube whereas with tv you need to go home and watch tv and depending what kind of Tv you buy . You won’t be able to rewatch it . Furthermore , you can download the app on any app store and you can watch any of your favorite musicians songs. Having all this access gives the audience less excitement people it’s so easy to discover upcoming artists. Before you needed to rush home and watch it . But now you can type in the music that they release and you can get access to easily.
Gen z are very much on their phones technology has evolved has time goes by . This gives young people to rather be on their phones than watch Tv . This has caused certain streaming sites and even apps like You tube . There are many content creators on YouTube who basically do what TV use to do . They release documentary like these Nipsey Hussle – The Last Lap (Full Documentary) – YouTube . Who would need to watch tv ? when they can watch documentary like these online . Musicians and blogs help these youtubers to create content like this because they release it on the internet and not on Tv because that the new hot thing. Trends come sometimes come and go.
The content might be outdated, whereas on YouTube there many different content creators that catches people eyes everyday there are posting different content they can subscribe to other people channel. The diversity is good. Furthermore , many celebs have shifted their content on social media . If you go on their Facebook or Instagram they put so much of their behind the scenes. MTV used to do MTV cribs. And now that being replaced online by influencers showing their lifestyles on You Tube and in social media. MTV cribs showed the lifestyles that you could only see on television.
In conclusion what can the tv music channel do to revolve its industry is it to late?. They have to keep up with this new generation when it comes to content. Social media is there to see the lives of these musicians. They should possibly bring in experts when it comes to the music industry how to get into the business. Because many people still don’t know . Media Blogs that cater to young people should be your sponsor to get the word out there about this new series that they are doing . Many people haven’t tapped into this market when it comes to teaching people how to get in.
There’s a reason why because no one knows must of the time is just luck . However getting experts that are very knowledgeable can help because then young people in college can educate themselves especially if they are taking a major in music or the music business. Some people talk about how social media has affected them negatively this can help you market to an audience who are musicians fanatic the process of making music who have been in the game for a long time and have awards and accolades to prove.
Tv music channels make money through advertising and sponsorships . There has been a shift in that industry many adverts and sponsors would rather use influencers as there marketing machine . They feel like they are more effective . And with the rise of social media they can promote on their You Tube , Facebook , Twitter and snapchat . That looses profitability the social media has an influence on the tv music industry. You don’t even need to watch someone can just fill you up on what happened online and put bit and snippets on the best part.
VIVA (German TV channel) – Wikipedia
Are Tv music channels still relevant?
Lastly , the difference between these celebrities and influencers is definitely a big factor they have shifted the culture to technology . Soulja boy used social media to his advantage and many young musicians followed it us well. That have shifted where people find talent . Tv music channels are not because of these new apps . They can discover new upcoming musicians songwriters and producers on You Tube , Twitter . Furthemore , many of the experts in the music industry are active and always looking at talent on there for example Justin bieber got discovered by scooter Braun on You Tube .
Inside the Brand of Justin Bieber: An Interview with Manager Scooter Braun (forbes.com)
